Social media has reshaped the marketing landscape, in a BIG way! Thus, business owners should not overlook the robust platforms (Facebook, Twitter, LinkedIn, etc) to promote their businesses.
Social media has leveled the playing field for small business to connect with their customers and grow simultaneously. Social media has helped many small businesses break grounds that were once considered solely for big players.
Social media gets the word
Social media exposure is massive, quick, repeatable, targeted and cost-effective. With a simple click of a button, a business can BOOST and reach hundreds, thousands and even millions of people! Not only that, but a business can see results of their efforts instantaneously.
Social media is cost-effective
Social media advertising is cheaper than traditional advertising (print, television, radio, etc). Designing, printing and distributing are a thing of the past. Most social media platforms create ‘suggested’ ads for businesses, provide ‘suggested’ audiences and an overall strategy that WILL produce results if followed.
Social media is popular
There are over 1.7 billion active users on Facebook alone. Twitter, LinkedIn, Pinterest and Instagram each have hundreds of MILLIONS of users of their own. Of course, the number grows exponentially every day!
Social media provides many tools to target a desired audience more effectively. Age, gender, income, interests, employment, etc…ALL can be targeted! Businesses can bypass the audiences that are not likely to buy and solely advertise to THEIR avatar!
Businesses receive instant feedback, for good or bad. The two-lane highway of communication is used to share thoughts, ask questions and know more about each other. Businesses can take advantage of such a powerful experience to identify trends and adapt quicker than ever.
Businesses that are not on social media, in some way, shape or form, are doing a huge disservice to themselves, their customers and their longevity. It goes without saying at this point but social media is here to stay, so why not leverage it for your business?